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Showing posts with label Image rights. Show all posts
Showing posts with label Image rights. Show all posts

Tuesday, 19 October 2010

Rooney: will his image rights income wax or wayne?

Impressed by Wayne Rooney's
 pay packet, the IPKat and Merpel
get into training
In "It never Waynes but it scores" the IPKat commented on this summer's Queen's Bench (England and Wales) ruling in Proactive Sports Management Ltd v Wayne Rooney, Coleen Rooney, Stoneygate 48 Ltd and Speed 9849 Ltd [2010] EWHC 1807 (QB). In that post it was revealed that the off-the-ball earnings of this talented but wayward footballer for the licensing of his image rights were a handsome £760,000 per month.

The IPKat wonders whether this remarkable sum is likely to fall somewhat, following reports that Rooney, whose lucrative playing contract with leading football club Manchester United still has 18 months to run, is strongly rumoured to be leaving the club; worse, he is strongly tipped by the popular press to be likely to move to the only club in the Premier League that can match his preposterous £250,000 a week wage demands -- United's deadly rival and much-hated near neighbour Manchester City.

The IPKat suspects that, for as long as Rooney is at odds with United and likely to be about to leave, sales of his United shirts, posters and other memorabilia are likely to dry up.  Meanwhile, until it is known which team (whether in England or wherever else expensive football is played) purchases the right to play him, it is hardly possible for him to promote himself and his merchandise in the colours of anyone else.  The Kat wonders what provisions, if any, protect the financial interests of his licensees against eventualities of this nature -- which happen frequently enough with footballers.  Are there standard clauses, or a boilerplate? Has Rooney given indemnities? We'd really love to know.

Merpel says, even if he's not attached to any football team, Rooney can still exploit his own image in an unbranded manner -- if he doesn't mind going naked.  The IPKat says, I don't think he's scared shirtless by the prospect ...

Signed Wayne Rooney shirts for up to £199 here

Tuesday, 17 August 2010

It never Waynes but it Scores


Totally embarrassed to have taken his eye off the ball, the IPKat realises that he hasn't said a single word about Proactive Sports Management Ltd v Wayne Rooney, Coleen Rooney, Stoneygate 48 Ltd and Speed 9849 Ltd -- a Queen's Bench Division for England and Wales decision of Judge Hegarty QC [2010] EWHC 1807 (QB) dating back to 15 July. This was an action to recover arrears of commission which Proactive claimed from Stoneygate under an image rights representation agreement. Proactive struck a deal with English soccer star and Shrek lookalike Wayne Rooney under which it was to be his agent for both on-field and off-field activities for eight years. Since Rooney had, even in his tender years, already assigned his image rights to Stoneygate (which was acting on Rooney's behalf in negotiating sponsorship deals), a new image rights representation agreement was to be struck under which Proactive would act on behalf of Stoneygate as a sort of agent's agent for the purposes of exploiting those rights. This agreement, which was also said to be for eight years, provided that Proactive would receive 20% commission on Rooney's relevant image income. The earlier agreement between Proactive and Rooney was varied so that, in future, it would only cover on-field representation.

One of Proactive's directors, Stretford, was the main point of contact between Rooney and Proactive. He was also a director of Stoneygate and, not missing a trick was a football agent in his own right. After Stretford got into trouble with the Football Association, the relationship between Proactive and Stoneygate broke down in October 2008. Although Stretford was later dismissed by Proactive, in his capacity as a director of Stoneygate and before he had actually left Proactive, he refused to authorise payment of invoices for commission and other servicesfor which Proactive was billing Stoneygate.

The formal severance of the contractual relationship between Proactive and Stoneygate took place when Stoneygate purported to terminate the image rights agreement -- Proactive said that this was a repudiatory breach or renunciation of the contract. Stoneygate said that Proactive couldn't actually make a contract claim against it for payment of commission or for damages for breach of contract. This was because the image rights agreement was void for mistake in the first place. How was this so? Said Stoneygate, was it not the case that all the parties to the original agreement had mistakenly intended and believed that it would and did relate solely to off-field activities, on which basis it had incorporated a valid and effective provision for early termination. Just in case it was wrong on this point, Stoneygate argued that the agreement was unenforceable as being in restraint of trade, given the length of the exclusive tie, having regard to the absence of any effective right on Stoneygate's part to terminate the agreement before the end of the eight-year term, and the colossal rate of commission. Proactive disagreed: even if the image rights representation agreement was void or unenforceable, since Proactive had toiled away on Stoneygate's behalf it was at least entitled to recover remuneration for its services on a quantum meruit basis.

Judge Hegarty QC gave judgment in part to Proactive -- but he was not nearly as generous to the company as it had hoped. In his view:
* the image rights agreement was not void for mistake, since no such vitiating mistake had affected the minds of the parties at the time that agreement was made;

* the image rights agreement did however impose significant restrictions on Wayne Rooney's freedom to exploit his talents in any way he might wish: he could not, without Proactive's prior consent, negotiate or enter into contracts with any other firms or agents or representatives or persons or any other businesses which might reasonably be regarded as Proactive's competitors and who might wish to exploit his IP rights. What's more, those exclusive obligations were entered into when Rooney had only recently turned 17 and were to last for eight long years during which Proactive was entitled to 20% on all the income-producing opportunities it gave Stoneygate and Rooney -- this being a flat rate with no mechanism for limiting or reducing the rate in the light of total income received.

* the terms of the agreement were effectively dictated by Proactive and there was no meaningful negotiation on the other side: Wayne and the rest of the Rooney family had no commercial experience and had no independent legal advice;

* taking all this into account, the agreement was unenforceable as being in unreasonable restraint of trade.

* Proactive was still entitled to a restitutionary remedy in respect of those services which it had provided to Stoneygate for which it had not yet received payment.
Says the IPKat, there was once upon a time when the doctrine of unreasonable restraint of trade and considerations of undue influence and inequality of bargaining power were invoked by composers and musicians when seeking to recover something from the wreck of contracts with publishers and agents in which their rights were assigned away with often no realistic prospect of anything in return. Now it is the turn of our poor, exploited footballers. Wayne Rooney, now aged 24, is worth some £35 million and earns £760,000 a month in image rights.

More on Wayne Rooney here
Composite star: Wayne Rooney

Monday, 14 January 2008

Peggy Sue Makes Mrs Holly Blue


More than just a song title, Peggy Sue is about to launch her memoirs, which apparently include certain "unspecified claims" about her relationship with Buddy Holly (at left). Peggy Sue, of the famous 1950s song, was married to Jerry Allison, drummer with Buddy Holly's band, The Crickets. Apparently the two couples were once so close, they shared a double honeymoon in 1958 - apparently also one of the more controversial entries in the memoirs. (At right: the two couples at Buddy's and Maria's wedding in 1958).

Mrs Maria Elena Holly has said through her solicitors that the book is unauthorised and could damage Holly's name, her reputation and the reputation of her company, the aptly titled "Holly Properties."


Not to be confused with the Holly Properties of Ocean City, NJ, through which you can purchase this delightful timber beach cottage

While Peggy Sue is lauding freedom of speech, Mrs Holly is proclaiming freedom of property. In a cease-and-desist letter, her lawyers state that Mrs Holly owns the rights to her husband's name, image, trade marks and other intellectual properties. Without consent to use Holly's name and image (which apparently will appear on the cover), the book is considered to be unauthorised (a branding which in itself can sometimes facilitate the success of a book rather than limit its circulation).
The legal team has asked for the promotion and sale of the book to end, the subtitle to be removed, and all book orders to be cancelled with refunds. Apparently they have also asked for an account of profits: "Confusion and tarnishment of Buddy Holly's name and Ms Holly's reputation are likely to result from this unauthorised book."
Importantly for her claims, Mrs Holly has been quoted as rejecting the stories as fabricated: "I don't understand why people do that, especially when she knows that people know the truth."

The IPKat wonders how far such protection can actually limit the publication of true memoirs. But Merpel says, much more to the point, "No amount of trade mark protection will help restore order after the lunacy of a double honeymoon."
Ah, if you knew Peggy Sue ...

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